Where to Buy Sex Toys in Australia: 4 Australian Stores Compared (Shipping, Returns, Discreet Billing)

This is a research article. Everything below comes from each store’s own published shipping, returns and FAQ pages, and from Australian government pages, with sources listed at the end. We haven’t bought from these stores for this article, and policies can change — the checkout page is the final word.

Buying from a store that ships from inside Australia keeps things simple: no waiting on international post, and a faulty item goes back to an Australian address. Several Australian stores also publish exactly how they pack parcels and bill your card. We read the shipping, returns and FAQ pages of four Australian online stores — Wild Secrets, Sexyland, JOUJOU and Naughty Store — and put what they say side by side. All amounts are in Australian dollars, as each store shows them.

The policies side by side

Australian sex toy store policies compared

Policy	Wild Secrets	Sexyland	JOUJOU	Naughty Store
Ships from	Melbourne, Victoria	Not stated	Melbourne and Sydney	Melbourne (most items)
Free shipping	Over $69 (otherwise $9.99 standard)	Over $89 (otherwise $9.99 standard)	Over $100 (otherwise $9.99 standard)	No free shipping ($12 per package by Express Post)
Discreet packaging	Black mailer bag or plain box; sender shown as “PHE International”	Plain satchel; sender name “SAL”	Plain box or padded envelope; return address without “JOUJOU”	Plain bubble bag or box; PO box return address; no company name
Name on bank statement	PHE International Pty Ltd	Not stated	Not stated	Parent company name (not “Naughty Store”)
Returns	Not accepted on adult products, you pay return postage	No change-of-mind returns on sex toys, faulty online orders: prepaid return label	90 days from purchase (change of mind), unopened, unused, hygiene seal intact	faulty: report within 30 days of arrival
Warranty claims	Store warranty: 90 days on all adult products (contact the store first)	Store warranty: 12 months on manufacturer faults (repair, replace or refund)	Store replaces faulty items for up to 1 year	Store exchanges or credits faulty items after inspection (you pay postage to the store)
Visit	Wild Secrets	Sexyland	JOUJOU	Naughty Store

“Not stated” means we looked on the store’s policy and help pages and didn’t find it, not that the store doesn’t do it.

Returns and faulty items

Wild Secrets and Sexyland say they don’t take sex toys back if you simply change your mind, JOUJOU does for unopened items, and Naughty Store’s returns page doesn’t say. The bigger differences are in what happens when something doesn’t work.

• Wild Secrets doesn’t accept returns on adult products, but gives a 90-day warranty on all of them. It asks you to contact customer service for a faulty item rather than starting a return in your account. Some brands add a longer warranty, which it says is shown on the product page or in the box. Its returns page says standard postage fees apply to all returns.
• Sexyland has no change-of-mind returns on sex toys. It offers a 12-month warranty on manufacturer faults on all toys and says it will repair, replace or refund with proof of purchase. For a faulty online order, it sends you a return label that covers the postage.
• JOUJOU is the exception: you can return a product for a change of mind within 90 days of purchase, as long as it’s unopened, unused, in its original packaging and with the hygiene seal intact. You may pay the return postage. A faulty product is replaced with the same item for up to a year after purchase, and the replacement is sent at no charge. Its home page also mentions a 90-day warranty period, so check the terms when you order.
• Naughty Store’s returns page doesn’t cover change-of-mind returns. For a faulty product, you need to tell the store within 30 days of the item arriving; after inspection it exchanges or credits it. You pay to send the item in, and the store pays to send the replacement.

Whichever store you use, keep the box, the receipt and every part until you’re sure the product works.

What Australian Consumer Law adds

The Australian Competition and Consumer Commission (ACCC) explains that the consumer guarantees are automatic and can’t be taken away, and that a “no refunds” sign doesn’t remove them. A store warranty is an extra promise on top. In short, according to the ACCC:

• Change of mind isn’t covered. You aren’t entitled to a repair, replacement or refund just because you changed your mind — but if a store has a change-of-mind policy, it must follow it.
• A major problem lets you choose a refund or a replacement of the same type of product.
• A minor problem must be fixed free of charge; the business can choose to repair it rather than replace or refund it.
• The store can’t send you to the manufacturer. The ACCC says businesses must not tell consumers to go to the manufacturer for a remedy.

So when a store says “no returns”, that applies to change of mind. It doesn’t cancel your rights if the product is faulty. Naughty Store’s policy says this directly: it applies “in addition to your rights under the Australian Consumer Law.”

Discreet packaging and the name on your statement

All four stores say parcels don’t show their name or what’s inside. The details they publish:

• Wild Secrets: a black mailer bag or a plain cardboard box, with the sender shown as “PHE International”. The charge appears as “PHE International Pty Ltd”, the company that owns Wild Secrets.
• Sexyland: plain satchels with the sender name written as “SAL”. We didn’t find the name used on card statements.
• JOUJOU: plain boxes for larger items and padded envelopes for smaller ones. The return address is a street address in Moorabbin, Victoria, without the name “JOUJOU”. We didn’t find the name used on card statements.
• Naughty Store: plain bubble bags or boxes with a PO box as the return address and no company name. Card payments are billed by its parent company, not as “Naughty Store”; with PayPal, only your order number appears.

If someone else sees your card statement or your email, check which name and which notifications will show up before you pay.

Shipping costs and where orders come from

• Wild Secrets: free shipping over $69 (after discounts); otherwise $9.99 standard (2–7 business days) or $14.99 express. Australian orders ship from its warehouse in Melbourne.
• Sexyland: free standard delivery over $89; otherwise $9.99. Express Post is $17.98 under $89 and $7.99 over it. It also offers two-hour delivery, packed by one of its shops. It doesn’t say where standard orders ship from.
• JOUJOU: free shipping over $100 on its shipping page, banner and cart (its home page text says $59, so check the cart); otherwise $9.99 standard. It ships from warehouses in Melbourne and Sydney, and notes that it is moving to a new warehouse, which may slow dispatch.
• Naughty Store: no free-shipping threshold. It charges $12 per package and sends most orders by Express Post from Melbourne. Some specialist items ship directly from suppliers or from overseas, and those are marked on the product page.

Ordering from an overseas store instead

Many overseas stores ship to Australia, but the tax works differently from Canada or the US. According to the Australian Taxation Office:

• Goods worth A$1,000 or less: GST is collected by the seller (or the marketplace) at the point of sale, not at the border. It may be in the advertised price, added at checkout or shown on your receipt. Some smaller overseas sellers don’t have to register for GST (their sales are under the A$75,000 threshold) and won’t charge it.
• Goods worth more than A$1,000: GST is paid at the border to the Australian Border Force before the goods are released, and customs duty and clearance charges may also apply.

For most orders from larger overseas stores, then, the GST is already in what you paid at checkout. The bigger differences are delivery time and returns: sending a faulty product back overseas is slower and costs more than sending it to Melbourne or Sydney.

Which store fits which priority

Based only on the published policies above:

• You might want to return something unopened: JOUJOU (90 days for change of mind, hygiene seal intact).
• You want the longest store warranty you can read in advance: Sexyland (12 months on manufacturer faults, with a prepaid return label for online orders), or JOUJOU (up to a year).
• You want the lowest free-shipping threshold: Wild Secrets ($69).
• You want a neutral name on your statement: Wild Secrets (“PHE International Pty Ltd”) or Naughty Store (parent company name; order number only with PayPal).

How we researched this

We read each store’s own shipping, returns, FAQ and help pages on November 9, 2026, along with the ACCC’s pages on consumer guarantees and the ATO’s page on GST for goods bought from overseas, and recorded only what they state. We didn’t use third-party summaries. Where a store’s pages disagree with each other, we say so. We haven’t placed orders with these stores for this article. See our Editorial Policy for how we choose and check sources.

References & Sources

1. Fast delivery, Wild Secrets, accessed November 9, 2026.
2. Discreet packaging, Wild Secrets, accessed November 9, 2026.
3. Privacy and discretion, Wild Secrets, accessed November 9, 2026.
4. Easy online returns, Wild Secrets, accessed November 9, 2026.
5. FAQs (shipping and returns), Sexyland, accessed November 9, 2026.
6. Home page (shipping section), JOUJOU, accessed November 9, 2026.
7. Shipping & delivery, JOUJOU, accessed November 9, 2026.
8. Plain packaging, JOUJOU, accessed November 9, 2026.
9. Refunds & returns, JOUJOU, accessed November 9, 2026.
10. Shipping policy, Naughty Store, accessed November 9, 2026.
11. About us, Naughty Store, accessed November 9, 2026.
12. Returns policy, Naughty Store, accessed November 9, 2026.
13. Consumer rights and guarantees, Australian Competition and Consumer Commission, accessed November 9, 2026.
14. Repair, replace, refund, cancel, Australian Competition and Consumer Commission, accessed November 9, 2026.
15. Australian consumers importing goods and services, Australian Taxation Office, accessed November 9, 2026.